BURO.Global has announced the launch of its UK version, BURO. UK. With a focus on emerging luxury markets and a core audience of affluent 18 to 34-year-olds, BURO. has successfully grown its presence to 10 countries with a reach of 12.5 million people across digital, social platforms and experiences.
This major launch sees their first .com destination, with the aim of having one centralised site to which individual markets will be migrated to, giving consistency across territories, and the added benefit of rolling-out innovation more simply and on a consistent basis.
The new site launches with an exclusive video performance from rising rap superstar Little Simz and a slew of high-profile contributors such as Afua Hirsch, Charlie Teasdale and Olivia Sudjic.
buro247.com offers rich and immersive content on digital and social channels across six editorial pillars: Fashion & Style, Beauty, Watches & Jewellery, Success, Culture & Thought and Travel & Experience.
The flagship UK destination is powered by BURO.Global’s newly built and proprietary content management system, including an editing suite to create exquisitely elevated design for the brand’s hero editorial and commercial content. The site is built responsively for any device, but breaks the convention of static content pages and ridged templates, allowing more creative freedom for a rich and immersive experience, delivered daily.