Stephens will lead the creative and editorial vision for the upcoming 24/7 UK launch, planned for early autumn, which will be the first launch for the brand in an established market. She will be based at the company’s new HQ in Soho, London, and will also “oversee and develop” the existing network with the Buro brand currently being in 11 emerging markets and preparing for a major period of expansion.
“My aim is to disrupt an increasingly formulaic media landscape with a content proposition that is as innovative as it is impactful… where creativity is fuelled by data, rather than being supplemented by it, and where every pixel produced is delivered with an unwavering commitment to quality, beauty and style,” she said.
Stephens has worked in publishing for over 10 years and has also worked with some of the leading fashion, luxury and lifestyle brands.
She built the first editorial team at Asos “spearheading the relationship between content and commerce,” Buro said, and then moved to Time Inc as Group Digital Editor of the publisher’s fashion titles (InStyle, Marie Claire, Look). She then became Digital Editorial Director of Marie Claire.
Later, as European General Manager and Executive Director of Editorial at LA-based Clique Media Group (CMG), she led the team behind the UK launch of fashion site Who What Wear and beauty destination Byrdie. She launched her own consultancy in 2017 and most recently led the digital editorial rebrand of John Lewis & Partners.
The Buro 24/7 product launched in 2011 and targets “affluent millennials”. It currently claims a total audience reach of 11.5 million across digital and social platforms.
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